Last month we announced a series of Hangouts on Air designed to help guide small and medium sized businesses through the transition to Google Shopping. We appreciate how many of you took the time to join the Hangouts and wanted to make the sessions available for those who were not able to attend live.

Session 1: Google Shopping Introduction and Overview
Our first Hangout on Air provides an introduction to Google Shopping, including an in depth overview of the changes. Watch it here.

Session 2: Introduction to Merchant Center
Session two provides an introduction to Merchant Center and walks through best practices for getting started. Watch it here.

Session 3: Creating and Optimizing Product Listing Ads
The third Hangout in our series guides you through the creation of Product Listing Ads and covers best practices for optimizing your performance. Watch it here.

Session 4: Google Trusted Stores Overview and Setup
Our final Hangout on Air covers Google Trusted Stores and walks through how your business can participate. Watch it here.

We hope you find these sessions useful as you transition to Google Shopping. You can find these videos and all future Google Shopping videos hosted on our YouTube playlist.

Posted by David Kaufman, Google Shopping Team