The following changes apply to customers in all countries and territories in North America, the Caribbean, and Latin America except Mexico, Argentina, and Brazil.

If you’re using AdWords, you’ve agreed to our Terms and Conditions. These are important so we have a common understanding in basic areas like
policy, cancellation, payment, dispute resolution and liability.  

With the advancements in our ad platforms and global growth, we need to make a few changes to keep up. So we'll be rolling out an updated set of Terms and Conditions on February 27th to AdWords customers throughout North America, Central America, and South America (full list).

What’s New
One of the main changes you’ll notice in the updated terms is that they accommodate new advertising products and services. For example, we offer third-party ad serving in some situations, so you’ll see provisions about how we resolve ad serving disputes. Other changes include updated links to our policies and better consistency among our advertising terms globally.

Important Action Needed
You will have 45 days to review and accept the new AdWords Terms and Conditions. If you don’t accept them within 45 days, your ad serving may be paused until you’ve reviewed and agreed to them.

To review and accept the new AdWords Terms and Conditions, just sign in to your account at You’ll automatically be taken to a page with the updated terms and conditions. Then click to indicate your acceptance.

More Information
We encourage you to read through the updated terms carefully.  For more information about this change to our Terms and Conditions, including a complete list of countries and territories where these changes apply, please visit the AdWords Help Center.

Posted by Mark Martel, the Google Ads Team